MARK ALEXANDER

PRODUCT BUSINESS
In a product home business you either make or buy products— toys, autos, boats, furnishings, etc.-.-which you sell to others for a profit. To sell these products you may run a store, an auction gallery, a mail-order business, or any of several other kinds ofoutlets. The important concepts of a product business which you’ll find worth keeping in mind are:
(1) You must obtain or make the products you offer for sale
(2) You need some type of outlet in your home so you can sell the products
(3) You wifi probably have to advertise your products to sell them
King Camp Gillette invented in his home the safety razor with the removable blade. Starting with less than $10, which he spent for
materials to build the first safety razor, he went on to become a [multimillionaire. Though he had only one product at the start of his business, he quickly built his business into a world-wide organization. Today the Gillette name is one of the most highly respected In the world and you see it on a wide range of superior products.

MAIL-ORDER BUSINESS
In a mail-order business you use space advertising in magazines or newspapers to promote products which you make or buy. You nay also use direct mail, i.e. ads sent through the mail to promote your products. Some mail-order operators neither make nor buy the
s they sell. Instead, they arrange with a product inanufacto drop ship various products to the customers ordering them. this mode of operation you don’t need a warehouse, shipping

- s, or any other high-cost buildings. Truly, mail order is an home business for anyone who wants to get rich quickly in his i home.

SERVICE AND SKILLS
In a service business which you run in your own home you generally perform some kind of personal service for your customers. Thus, you might repair appliances, teach special courses, advise unhappy people, or perform any of hundreds of other important aervices. You can say that in a service business you
(1) Often work for people instead of companies
(2) Use your personal skills

(3) May have little capital invested in equipment

(4) Become very close to your customers

Sam B. began an income-tax service business in his basement. For a few dollars each he made out and filed Federal and state income- tax forms for people in his neighborhood. Because he kept up to date on the latest changes in the tax laws, Sam was able to save money for many of his clients. His reputation as a tax saver spread and soon Sam had more clients than he could handle. To cope with the extra work Sam trained some neighborhood people in a little school he set up. To be sure he got people who really wanted to work at home in their spare time, Sam charged a nominal tuition fee for his course. Soon Sam expanded his business to one nearby city, then two. Today he operates tax services in some 80 cities and his home income exceeds $350,000 per year. Even his school, in which he trains his future employees, shows a profit!