MARK ALEXANDER

No home business, in my opinion, should require you to invest more than $200 to get it started. Why do I recommend such a low starting capital when, I’m sure, you’ve heard of people spending hundreds of thousands of dollars to get a business started? I recommend this low starting capital because I believe you have a better chance to hit it big if you put more of yourself and less of your money into your new home business.
Now the Yellow Page approach you learned above is excellent for discovering the type of home business you might enter. But most of the businesses listed in the Yellow Pages are not home-operated. Instead, they are run in a store, a factory, a warehouse, etc. But that doesn’t prevent you from getting the basic idea for your home business from the Yellow Pages. As a general rule, avoid home businesses requiring
(a) Expensive machinery
(b) Special work areas such as air-conditioned rooms
(c) Large storage spaces
(d) High-cost signs, lighting, heating, etc.
Don’t fall in love with an intricate production process just because the machinery intrigues you. If you must fall in love with a production process, go for one that is simple, fast, and low-cost. Above all, keep this general rule in mind:
The less money you invest in a home business the more energy you will put into the business. And the less money you invest, the greater your chances of success.
So invest yourself and your energies in your business. You’ll be delighted with the enormous payoff you receive.